Training
Focus: The accountants guide to delivering personal financial planning
How to deliver an effective, compliant and valued private client service
Accountants are perfectly positioned to talk to their clients about both business and personal financial planning matters. In fact you may be under-serving business owner clients by not helping them engage with the crucial areas of Financial Wellbeing and developing financial resilience.
While IFA’s may help them develop long term strategies and recommend the right financial products, the most valuable convesations are probably around short to medium term requirements and cashflow.
Recognising the need to support and help the owner and their families as well as the business itself is critical step in opening up deeper and more meaningful relationships, that can have an immediate and lasting impact.
This unique course is designed by recognised and experienced chartered accounting and financial planning professionals to build confidence, provide practical methodologies and demonstrate how to develop an effective private client service
Format
3 x 2 hour online sessions - or onsite
Live and highly interactive.
6 hours of essential CPD.
Taking Know Your Client (KYC) to the next level
Mapping the business lifecycle to the personal lifecycle
The fundamental link between business and personal financial planning
Why cashflow is at the heart of service NOT products
The five core pillars of Financial Wellbeing that apply to every client
#1 Accountants essential role in personal financial planning
Understanding the compliance horizon
The art of active listening
The 5 step plan to running an effective fact finding session
Asking great questions – practical examples
“What’s my number?” - the quick wins
Planning a great client experience from start to finish
#2 Fact find mastery: How to uncover client requirements and deliver effective outcomes
#3 Purpose, proposition and profit: creating a compliant service that delivers for you and your clients
Creating a powerful cashflow for every client and scenario
Developing meaningful client touchpoints
Understanding where this fits in your portfolio of services
Creating the perfect proposition for clients - easy to explain, easy to buy
Always adding value - how financial planning can be used to augment existing services
Generating fees - some practical examples
Course Outcomes
Understand the importance of Financial Wellbeing to your clients and why as their trusted adviser you are the best person to deliver it.
Navigate simply the boundaries of compliance, and create the best outcomes for your client.
Learn the value of a structured fact find to deliver all the information you need, and to help clients realise their priorities and goals.
Create powerful insights and recommendations that are easy to understand, but complex enough to action effectively
Develop a valued and profitable proposition
Course Requirements
Essential:
Qualified or part qualified accountant in practice
Client facing, with some experience of relationship building
A genuine desire to offer more services and value to your business owner clients
Cost
In house - Typically £2500 + vat
Our standard course is often customised to meet the requirements of the firm, which may incur additional cost.
If delivered onsite reasonable travel will also be incurred.
Your course leader
Claire Evans - Head of Client Solutions
Claire Evans has a Diploma in financial service and over 20 years financial services experience coaching at all levels. She has trained thousands of financial advisers on using lifestyle planning tools and discovered her passion for planning and coaching, She is now focussed on transferring these essential skills to accountants in order for them to best serves the needs of their business owner clients and create greater connections to business planning.