Tether extends relationship with market experts Principle Point

Tether have extended the relationship with specialist fintech marketing and business development consultants Principle Point, following an extensive joint market research project.

Richard Sergeant, Managing Director of Principle Point will work closely with the team to develop the findings into tangible product, brand and marketing outcomes as the business moves into the next phase of development.

“Tether is a fascinating proposition that is already resonating with UK accountants in practice. Our research shows that delivering better outcomes for the individuals behind a business is a great driver for firms, and Tether is uniquely positioned to help”.

Tether Founder and CEO, Richard Bertin comments “Principle Point have a great track record in helping early stage and growth businesses understand the real resonance of their service to accountants, and we’re excited to have them on board as part of the team”.